I think my husband would take issue at being deemed a foodie, so let me quickly explain that my husband cares a lot about where his food – and his beer – comes from. We get a lot of our food from our own garden, make it ourselves, or buy it from local farmers and markets. We also try to buy organic food as much as possible because we know how much better it is for our health, local ecosystems, and the world as a whole. And my husband really likes to buy local craft beer because it tastes great and is fun to try new brews.
So why did he come home with a 12 pack of Michelob Ultra this summer? I was less surprised when I saw that the beer – Pure Gold – was organic, but it still didn’t really fit with his preference for local, craft beer.
“What’s with the Michelob?” I had to ask.
“I wanted to encourage them,” he said, “because they’re moving in the right direction. When the big companies start making these changes, it forces the whole market to change. I want them to know that customers appreciate their efforts.”
This is happening all over the market, as customers demand less wasteful packaging, less harmful chemicals in their food and products, and more responsibility from customers. Aside from the environmental benefits, our wallets will be happier as competition drives down the prices of organic food and products.
If you want to read about how Anheuser-Busch, Michelob’s parent company, is investing in sustainability, you can check it out on their site. Many companies are under pressure to make these kinds of changes and we, as consumers, should definitely support these changes whenever we can.
Is my husband done with local brews? Not at all, but he did like the Pure Gold and brought it to a couple of summer events to share organic beer with others.